Axonn Banner.png

 Video Briefing Form

Who is managing the project?
Who is the project for?
What is the project trying to achieve? For instance, social engagement, promotion of a new product, educational piece, internal communication
How much is earmarked for the video?
Who does the client want to view the content?
How does the client see the project? is it an advertisement, a spoken piece, animation etc?
What does the audience need to come away having learnt, felt or seen
How is the messaging being delivered. Interview, v/o, visually, text etc
What does the video need to look like, what is the mood, what are the themes
Where will we be capturing footage
What will be handed over to the client? 1 video, multiple content pieces, what format etc