When Britvic needed a hand launching their Fruitshoot product in the U.S, we were there to lend a hand. The aim was to create a campaign to engage retailers, distributors and "Moms". So we travelled 7 states in 7 days speaking to all stakeholders and then put together a fun and vibrant promo video that reflects the brands identity. This was a grown-up video for a kids drink so to keep the messaging clear without losing Fruitshoot's character we used animation and motion graphics throughout. The launch was a success, and our campaign was shared with all of the U.S retailers and even used in the Britvic & Pepsi AGM's.